Harry Styles launches gender-neutral beauty line, Pleasing
ByKelli Dugan, Cox Media Group National Content Desk
Harry Styles Harry Styles on Monday, Nov. 15, 2021, unveiled his own gender-neutral beauty brand, Pleasing. (Jordan Strauss/Invision/AP, file)
(Jordan Strauss/Invision/AP, file)
ByKelli Dugan, Cox Media Group National Content Desk
The products won’t officially be available until after Thanksgiving, but Harry Styles on Monday unveiled his own gender-neutral beauty brand, Pleasing.
Styles, the boundary-pushing pop star and Grammy-winning singer-songwriter, said in an interview with Dazed that his goal is to boost the confidence of his customers, no matter which products attract them.
“I don’t think being beautiful or feeling beautiful is about looking good. When people are happy and glowing, they’re radiating. And that’s what I think the products do. It’s about helping you feel beautiful,” Styles told the magazine, People reported.
Styles also told Dazed that Pleasing started as a “fun little project” through which he expressed himself with nail polish colors inspired by “little moments of joy,” including colors he spotted on flowers or wallpaper, Forbes reported.
The new line’s first drop includes four nail polish shades, an illuminating serum and a lip and eye treatment all inspired by pearls, which feature heavily in the accessories Styles frequently dons, the magazine reported.
According to Forbes, Pleasing, which began accepting advance orders on Monday, targets both men and women with products ranging in price from $20 to $35.
“When we decided Pleasing would make beauty products, I wanted to be sure they were something I would use. I didn’t want to make products to mask people. I wanted to highlight them and make them feel beautiful,” Styles said in a prepared statement obtained by People.
Meanwhile, the former One Direction member is now the latest musician to launch a personal makeup and skincare line, joining the entrepreneurial ranks of Rihanna, Selena Gomez, Ariana Grande and Pharrell Williams, Forbes reported.
Photos: Harry Styles through the years Here are some memorable photos of former One Direction singer Harry Styles through the years. (Jordan Strauss/Invision/AP, File)
Photos: Harry Styles through the years 2010: Niall Horan, Louis Tomlinson, Zayn Malik, Harry Styles and Liam Payne of One Direction attend the Royal Film Performance and World Premiere of "The Chronicles of Narnia: The Voyage of the Dawn Treader" at Odeon Leicester Square on November 30, 2010, in London. (Gareth Cattermole/Getty Images)
Photos: Harry Styles through the years 2011: Harry Styles (left), Zayn Malik, Niall Horan, Louis Tomlinson and Liam Payne of One Direction attend the GQ Men of the Year Awards at the Royal Opera House on September 6, 2011, in London. (Chris Jackson/Getty Images)
Photos: Harry Styles through the years 2012: Louis Tomlinson, Liam Payne, Harry Styles, Zayn Malik and Niall Horan of One Direction perform onstage during Z100's Jingle Ball 2012, presented by Aeropostale, at Madison Square Garden on December 7, 2012, in New York City. (Kevin Kane/Getty Images for Jingle Ball 2012)
Photos: Harry Styles through the years 2013: Harry Styles attends the British Fashion Awards 2013 at London Coliseum on December 2, 2013, in London. (Stuart C. Wilson/Getty Images)
Photos: Harry Styles through the years 2014: Zayn Malik, Harry Styles, Liam Payne, Louis Tomlinson and Niall Horan of One Direction, winner of the British Video and Global Success BRIT awards, pose in the winners room at The BRIT Awards 2014 at 02 Arena on February 19, 2014, in London. (Anthony Harvey/Getty Images)
Photos: Harry Styles through the years 2015: Harry Styles, Liam Payne, Niall Horan and Louis Tomlinson of One Direction perform on ABC's "Good Morning America" at Rumsey Playfield, Central Park on August 4, 2015, in New York City. (Stephen Lovekin/Getty Images)
Photos: Harry Styles through the years 2016: Musician Joe Walsh, Marjorie Bach, singer Harry Styles, musician Ringo Starr and Barbara Bach attend the 2016 Pre-Grammy Gala and Salute to Industry Icons honoring Irving Azoff at the Beverly Hilton Hotel on February 14, 2016, in Beverly Hills, California. (Larry Busacca/Getty Images for NARAS)
Photos: Harry Styles through the years 2017: Singer Harry Styles performs on the runway during the 2017 Victoria's Secret Fashion Show in Shanghai at Mercedes-Benz Arena on November 20, 2017, in Shanghai, China. (Frazer Harrison/Getty Images for Victoria's Secret)
Photos: Harry Styles through the years 2018: Singer Harry Styles performs onstage during MusiCares Person of the Year honoring Fleetwood Mac at Radio City Music Hall on January 26, 2018, in New York City. (Steven Ferdman/Getty Images)
Photos: Harry Styles through the years 2019: Harry Styles attends the 2019 Met Gala Celebrating Camp: Notes on Fashion at Metropolitan Museum of Art on May 06, 2019, in New York City. (Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)
Photos: Harry Styles through the years 2020: Harry Styles attends the BRIT Awards 2020 at the O2 Arena on February 18, 2020, in London. (Joe Maher/Getty Images for Bauer Media)
Photos: Harry Styles through the years 2021: Harry Styles performs onstage during the 63rd annual Grammy Awards at Los Angeles Convention Center in Los Angeles and broadcast on March 14, 2021. (Kevin Winter/Getty Images for The Recording Academy)
