CINCINNATI — The Cincinnati Reds have introduced the first-ever holographic wall inside a Major League Baseball ballpark at Great American Ball Park.
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Unveiled on July 7, the holographic display is located along the third base concourse and measures 15 feet wide by 30 feet tall. It features 32 high-speed holographic displays spinning at nearly 800 RPM, creating vibrant 3D visuals that appear to float in mid-air.
“As part of our commitment to fan entertainment, we are always looking to bring new features like this to Great American Ball Park,” Reds President & CEO Phil Castellini said.
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The Reds, The Coca-Cola Company, and Coca-Cola Consolidated partnered with Holovisn, a Pennsylvania-based experiential technology firm, to design and install this unique display.
Current content on the holographic wall includes visuals of Reds catcher Tyler Stephenson and branding from Coca-Cola.
The debut of the holographic wall at Great American Ball Park marks a new benchmark for experiential innovation in live sports environments, offering fans a unique and immersive experience during Reds games.
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