Dayton Children’s Hospital will use a new logo and brand strategy as the hospital transitions into nearly $200 million in expansion work on its buildings and specialization additions in pediatric care.
The new logo, which will be unveiled today by hospital officials, is a vibrant new take on Dayton’s aviation history, meant to resemble the toy whirligig that inspired Orville and Wilbur Wright to attempt to build a life-size helicopter from scrap.
“It is time to take the Wright brothers’ lead and invent a new future,” said Deborah Feldman, Dayton Children’s president and CEO. “Using the icon that was their inspiration will guide us to always soar to new heights for kids.”
The hospital will convert the old logos on all their properties to the new logo over the course of the next year.
New projects, including the hospital’s $141 million, 260,000-square-foot, eight-story patient tower currently under construction on its main campus at One Children’s Plaza, and a $47.5 million expansion of it’s Springboro campus also will bear the new logo when completed.
The new logo, designed by Miamisburg-based Graphica, is more than just a new moniker for the pediatric hospital, which annually serves more than 290,000 children and families from 20 Ohio counties and eastern Indiana, according to Feldman. It’s a way to further everyone’s understanding of what Dayton Children’s is, and what it has to offer, she said.
“To me, the brand comes second to what we actually do,” Feldman said. “But what we found out from our brand research was that even though we have made significant changes…some folks didn’t know about the extensive amount of specialty care, and specialists we have here that are really nationally and world known. So what we wanted folks to know is that we’ve got that right here in Dayton.”
