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Taco Bell introduces monthly taco subscription

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Good news for Taco Bell fans! The fast-food chain has introduced a new “Taco Lover’s Pass.”

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The Taco Lover’s Pass costs $10, and offers customers one taco a day for 30 consecutive days, CNN reported. The pass is available beginning Thursday for rewards program members who have also downloaded the Taco Bell app.

In September, we reported when Taco Bell introduced the Taco Lover’s Pass at just 20 locations in the Tucson, Arizona area. Those passes were offered for between $5 and $10.

The limited run in Arizona saw success, according to CNBC, which reported that 20% of customers who purchased the pass were new to the chain’s rewards program, and 20% of pass holders renewed their pass for a second time.

According to the Taco Bell website, several tacos are included with the pass, including the Crunchy Taco Supreme, Doritos Locos Tacos, and the Spicy Potato Soft Taco.

The pass is only available on the Taco Bell app. After buying the pass, a new category will appear on the app menu, which will allow customers to redeem their taco, USA Today reported.

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