XENIA,, Ohio — The coronavirus pandemic is having a big impact on the car business, so much so that how we buy a new car has changed.
Key Chrysler in Xenia has been in business for nearly 50 years. And, those that work for the business know a thing or two about selling cars.
Chris Tobey said, “I think our motto for this year is ‘adapt and be flexible.’”
Tobey, President of Key Chrysler said being flexible during a pandemic has been challenging. Temporary factory shutdowns and part shortages have led to a lack of store inventory.
“Going into the March Spring market, we would normally have three times the number of cars we do today,” Tobey said.
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However, don’t let the empty lot fool you. Cars are in demand and being sold. Many manufacturers are hoarding hard to find parts and they’re only using them for confirmed orders.
So, instead of walking the car lot, many Key Chrysler customers are working with a salesperson to order a custom vehicle.
Tobey said, “I think we have over 40 cars in the process of being built right now for customers.” “Normally we would tell the customer four to six weeks, but that’s not a long time to wait for something that you will likely have for 3 to 10 years. If you can get exactly what you want, that makes good sense.”
Another ripple effect is the demand for used cars because there is a lack of new cars on the lot.
“The good news for the consumer is whatever you’re driving today, the value has gone up as well, so that’s a good thing for the car you’re driving now,” Tobey said.
He said post pandemic – he believes some of the current car buying behavior will continue. And, he expects some future customers will want a completely virtual experience.
According to Tobey, “We’re getting to the point, if that’s what you want to do, then we can do everything and do a contactless delivery at your house with your vehicle.”
The team at Key Chrysler is ready to cater to all customers. But Tobey admits, there’s one thing you can’t get from doing everything online and that is “it’s still important to drive it and make sure you like it.”
Cox Media Group
