About two years ago, Crayola asked folks to help it decide what to call its newest blue crayon. "Bluetiful" was chosen, but Nipsey Hussle fans are now asking the company to rename it in honor of the rapper, who was shot and killed outside his clothing store in Los Angeles last month.
The social media discussion began earlier this week when Twitter users started quoting a tweet about Crayola's 2017 color-naming campaign with new suggestions.
Several, including NBA star LeBron James, proposed Hussle-specific ideas, such as “Nipsey Blue” and “The Marathon Continues.” The latter is the title of one of Hussle’s mixtapes.
Nipsey Blue https://t.co/IIk1tm3vf8
— Glasses Malone (@gmalone) April 25, 2019
Nipsey Blue
— TreezJobs | FatSpike (@FilmMakingTreez) April 25, 2019
Blue Laces
60’s Blue
Marathon Blue
Crenshaw Blue
Victory Blue
Motivation Blue
Slauson Boy Blue
Blueprint
TMC Blue
RSC Blue
Brynhurst Blue
Ocean View Blue
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You see where I’m going with this...
🏁💙🏃🏾♂️ https://t.co/IBfNbw6vpd
Nipsey Blue 💙
— LeBron James (@KingJames) April 25, 2019
Nipsey Blue or The Marathon Continues..something like that https://t.co/G36sWkMtxG
— Michelle (@MichelleOrMarie) April 25, 2019
Others recommended portions of the proceeds from crayon purchases go toward inner city STEM programs for children.
Nipsey Blue and donate the proceeds to his charitable foundations he created https://t.co/vrIVOdZUtA
— OhMercifulDaddy (@Young_HollyHood) April 25, 2019
I think that new shade of blue should absolutely be a tribute to Nipsey. And I think that puma should incorporate that color into a array of things. And the proceeds continue to support the things that Nipsey was involved in.
— WOLVERINE1914 (@UNotBoutDatLife) April 25, 2019
Nipsey Blue 🏁 .. with portions of the proceeds going to inner city stem programs for kids https://t.co/awSrSPhRGq
— Chris Cap (@ChrisCapLive) April 25, 2019
And a few pointed out the crayon had already been named "Bluetiful," and there were other ways to pay tribute to the artist.
Guys, Listen up. This energy is great & it should be called Nipsey Blue. However, you guys have been duped into recycling old news. They already named this color, they chose "Bluetiful". We'll just have to honor Nipsey in other ways like supporting our fellow black kings & queens
— Tommy Martin (@XtraBlackPanthr) April 25, 2019
It got a name 2 years ago...
— tylerkahlil (@crackkjesus) April 25, 2019
“Nipsey Blue” is trending because ppl are talking about canceling Crayola if they don’t name their “newest” blue after him. Crayola put the tweet out in 2017. 🥴😂😕 ppl crazy.
— B. Money ♒️🧞♀️ (@HoneyB_Love) April 25, 2019
