If you have Amazon Prime, you're paying for perks like faster delivery, their Prime Video streaming service and more. With a Prime membership, you can also get your groceries delivered to your door — for free — with Amazon Fresh.
I recently ordered groceries from Amazon Fresh to share my experience and give you some tips about grocery delivery. In this article, we’ll discuss what you need to know when you order from Amazon Fresh.
Ordering groceries online means you save time by not going into a store. Plus, you can compare prices from different retailers to know if you’re getting a good deal.
In each section of this article, you’ll find information about Amazon Fresh including a step-by-step guide to placing your order. Then you can decide if this grocery delivery service is right for you.
I went through the Amazon Fresh ordering process to show you exactly how it works and to share tips along the way. Here’s what you need to know to get started:
The Amazon Fresh grocery service is one of several grocery delivery services owned by Amazon. It works primarily with Whole Foods Market. If you’re outside the United States, Amazon Fresh is also available with other grocery chains.
An Amazon Fresh subscription used to cost $299 annually. Later, Amazon dropped the price to $14.99 per month ($179.88/year) for Prime members. Because it was billed separately, Prime members had to pay for Amazon Fresh on top of their annual $119 membership.
But that's all in the past now. Amazon Fresh is now free with a Prime membership, and you're charged an extra fee only if you don't meet the spending threshold. Orders under $35 (or $50 in some areas) will incur a delivery fee, Amazon says.
Amazon Fresh has historically been available only in select cities, but more on that later.
Although this service used to be a free perk included with your Prime membership, now it is accessible to Prime members only via invitation or request.
Anyone with a Prime membership — whether it's paid or a free trial — is eligible to request access to Amazon Fresh. If you aren't already an Amazon Fresh member, click here.
You’ll get an email when Amazon gets your request, then another when you have been approved to use the service.
Amazon Fresh is now available in more than 2,000 cities and towns, and the company says it will continue to expand this grocery service.
If you're wondering whether Amazon Fresh is available where you live, type in your ZIP code here.
Amazon Fresh lets you shop for groceries online and then delivers them to your door. Like services such as Instacart where you pick a specific store from which to shop, Amazon offers a mix of their own store brands, the Whole Foods 365 brand and other name brands.
As mentioned above, check to make sure Amazon Fresh is available in your area before starting this process. I’m going to lay out each step for you here, but you can also view the process in the video at the top of this article.
You need to have a Prime membership to request Amazon Fresh access.
If you don’t already have Amazon Prime, you can sign up for a free trial. Once the trial period is up, you’ll have to pay for Prime but you could be eligible for a discounted membership.
Prime membership options include:
If you think that the only Prime perk you’ll use is Amazon Fresh, it may not be worth a full-priced membership. Other grocery delivery services have lower or no membership costs at all.
But if you think you’ll take advantage of multiple Prime offers and it fits in your budget, it may be worth it for you.
Once you have a Prime account, you can go to this page to send an Amazon Fresh request. If you've already requested access, but haven't been approved yet, here's what you'll see:
When I requested access in October 2019, I was able to start shopping on Amazon Fresh a week later.
When you shop on Amazon Fresh, you can do a simple search for an item on your list or browse by category. All you have to do when you see something you want is click “Add to Cart,” and it will appear in your cart on the right.
If you hover the cursor over an item in your cart, you can see the item details, change the quantity or delete it from your cart.
Near the top of your cart, you’ll see the subtotal for the Amazon Fresh items you’ve ordered so far. Underneath the subtotal, you might see a box that says “Add $X of items from Fresh for FREE Delivery.”
In addition to the money you pay for your Prime membership, you’ll be charged a delivery fee if your grocery order is under a certain spending threshold.
You must spend $35 or $50 (before tax), depending on where you live, to get free delivery. The delivery fee in my area is $4.99 if you don’t meet the threshold.
If you’re using Amazon Fresh as your main source of groceries, you likely won’t have a problem meeting the free delivery spend. However, if you’re thinking of using it as a filler between trips to the store, this service may not be worth the extra fee.
One other thing I noticed is that Amazon Fresh doesn’t allow substitution choices like some other grocery services. Amazon says it may substitute the item with a similar product, and if that happens, you’ll see it listed in the delivery or pickup confirmation email.
If an item becomes unavailable and Amazon doesn’t replace it, you won’t be charged for that item. Amazon also says that if a replacement is necessary you’ll be charged either the lesser of the two prices or nothing at all for the substituted item.
Once you’re satisfied with everything in your cart, click “Proceed to Checkout.”
You’ll be taken to the Amazon equivalent of the candy rack next to the register where they’ll try to get you to make an impulse purchase. When I placed my order I gave in and made an impulse buy; there were cookies front and center and I just couldn’t resist.
You can avoid making these last-minute decisions by keeping your shopping list close by until you’ve completed your purchase.
Confirm the dropoff location for your order. Amazon will auto-populate this section with the address you have on file.
Next, you’ll select the day for the delivery. Depending on demand you’ll be able to schedule up to a few days in advance.
Then choose a two-hour delivery window based on when you’ll be available to receive your order. Amazon says that you should “immediately store your chilled/frozen items and perishables upon delivery to maintain the safety and quality of these items.”
On this page, Amazon will auto-populate the default address and payment information it has on file for you. Amazon will also apply any gift cards you’ve redeemed on your account unless you indicate otherwise.
If you’d like to make changes to your delivery address or payment method, click the blue “Change” button next to that section.
You can also add any special instructions you have for the delivery driver. This extra information could be a gate code or a request for the driver to leave the groceries by a specific door.
Check one last time that everything is correct and click the “Place Your Order” button.
A note about tipping on Amazon Fresh: At the time of my order, Amazon didn’t make it very clear as to the tip amount or how to change it. On my checkout page, there was no tipping section or tip listed in my order total.
Only later did I notice a separate charge for $5. When I went back and looked at the confirmation email, the $5 tip charge was listed, but I missed it initially.
This can be confusing, so review every part of your order carefully and adjust your tip according to your order total.
When you place your order, you’ll get a confirmation email with details including the time of the delivery and your estimated order total.
Now, you just wait for your groceries. When they arrive, the delivery person will bring the bags to your door or wherever you indicated in the special instructions section.
My order arrived about 30 minutes into my delivery window.
You may be wondering what kinds of foods are available. Just as if you were at the supermarket, there are all types of produce, meats, seafood and snacks available, as well as household and home improvement items.
Some top Amazon categories are:
Food: Whole Foods products, dairy, meat, seafood, produce, prepared foods, meal kits, beverages, breads, snacks, etc.
Personal Care, Health & Beauty: Items related to skincare, cosmetics, and even baby products can be headed to your home with the click of a button.
Local & Seasonal: Local products like honey and fresh vegetables — as well as favorites from your region — are available with the rest of your Amazon Fresh order.
Several members of Team Clark have tested Amazon Fresh. Team Clark writer Michael noticed that the service took good care of his groceries as they wrapped and insulated his perishables.
“I was really impressed with how carefully Amazon packed my groceries,” Michael says. “Refrigerated items had multiple ice packs, and there was dry ice to keep frozen items at the proper temperature.”
Here’s how his Amazon Fresh order arrived:
On the other hand, when I received my order, no extra care was taken. My refrigerated items were grouped together in paper bags, but there weren't any ice packs or extra insulation.
All of my items were in good condition. The refrigerated items were cold and there weren’t any bruises on my vegetables.
Compared to retailers like Costco and Aldi, Amazon Fresh appears to be on the pricey side. That makes sense given Whole Foods’ customer base.
Check out some of Amazon Fresh’s prices for delivery in Atlanta, as of May 2020:
- Bananas, 2 lb bag: $0.98
- Blackberries, 6 oz: $2.50
- Hass Avocado, 1 Lg: $1.79
- 365 Everyday Value, Organic Baby Spinach, 5 oz: $1.99
- Yellow Onion, 1 Lg: $0.56
- 80% Lean Ground Beef, 1 lb: $4.30
- Just Bare Natural Fresh Chicken, Boneless, Skinless, Breast Fillets, 1.0 lb: $5.99
- Nature's Own, Honey Wheat Bread, 20 oz: $2.98
- Happy Belly Cage-Free, Large, White Eggs, 1 Dozen: $2.69
- Happy Belly, Unsalted Butter, 16 oz: $3.19
- Honey Nut Cheerios, Gluten-Free, Cereal With Oats, 10.8 oz: $2.00
You can save money if you look for the sale items on the “Fresh Deals” page. Items with orange labels under them show you how much you save.
Overall, Amazon Fresh proved to be reliable by delivering groceries to my door on time without any incident. However, it does have a few shortcomings. Here are the pros and cons I found from using this service:
- Convenience: You can place your order from any device, track progress online and get your groceries without leaving your home. This saves tons of time that you would have spent going into a store. In addition to groceries, you can also buy household items that you might not find at the grocery store.
- Same-Day Delivery: Amazon Fresh offers same-day and advanced scheduling for delivery. If you want same-day delivery, make sure that you order early. Otherwise, the time slot you want could be full and you'll have to wait.
- Organic Options: Because Amazon owns Whole Foods, the organic selection was pretty big. Organics included produce and packaged foods of all kinds.
- Prime Membership Barrier: Having a Prime membership costs a lot, so if you don't already have one, I wouldn't advise buying it just for the Amazon Fresh service. There are other grocery delivery options that don't require a membership or other up-front costs. You also have to send a request before you can even use Amazon Fresh, so you should sign up right away if you plan to use the service.
- Substitution Policy: Unlike other grocery services that let you actively allow or disallow substitutions, Amazon Fresh does not give you the option.
- Budget Selections: While some items were priced fairly compared to other grocery stores, I found there to be very few budget selections on Amazon Fresh. Always comparison shop to make sure you're getting the best deal out there.
So the big question is: Is Amazon Fresh a good deal?
My first impression of Amazon Fresh is that it’s limited in terms of budget items that you might find at other grocery stores. However, if you tend to buy organic foods, you’ll have a broad selection because Amazon Fresh carries Whole Foods items.
Now that Amazon Fresh is a free perk for Prime members rather than a separate membership, more people may take advantage of this grocery delivery service. While not as popular, the pickup option could see an uptick as well.
If you don't already use Amazon Fresh, are you going to try it? Let us know on Facebook or in the comments below!