Teradata partners with location data firm

Published: Tuesday, October 13, 2015 @ 9:20 AM
Updated: Tuesday, October 13, 2015 @ 9:20 AM

Teradata Marketing Applications, a division of Miami Twp.-based Teradata Corp., announced a global partnership Tuesday with Localz, a micro-location technology firm with presence in Australia, Europe and North America.

Officials said the partnership will allow the companies to provide “micro-location experiences and iBeacon tools” for business marketers worldwide, via the Teradata Integrated Marketing Cloud. Terms of the deal were not disclosed.

Businesses in retail, financial services, health care, hospitality and other “high-touch” industries stand to benefit from the resulting services, which use customer interaction and location data to create engaging digital experiences for consumers by delivering personalized content direct to an individual’s mobile device, officials said.

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Micro-location technology is gaining in awareness and adoption among marketers as the $5 billion industry continues to experience tremendous growth.

ABI Research, Inc., a technology market intelligence company, expects micro-location to become as standard as GPS and estimates that more than 800 million smart phones will be actively using the technology by 2018. And according to BI Intelligence market research, adoption of iBeacon technology is expected to rise from less than 10 percent in 2014 to nearly 85 percent in 2016 among the top 100 U.S. retailers.

Teradata is an analytics, data warehousing and marketing applications and services company. The company has about 10,000 workers worldwide, including more than 400 in the Dayton region.