Florida woman fulfills 90th birthday wish to visit Esther Price

Published: Wednesday, November 27, 2019 @ 3:05 PM

One woman’s 90th birthday wish was simple: she wanted to visit the Esther Price candy store.

Thanks to the help of a few, that wish was granted when Carol Matusoff visited the Esther Price store in Dayton yesterday, Nov. 26.

A lifelong chocolate fan, Carol’s daughter, Jody Matusoff Zitsman, asked her if she’d like to celebrate her 90th birthday by going on a vacation or cruise. Carol said her birthday wish was to visit Esther Price’s store from her home in Florida for her favorite treats.

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Her daughter reached out to the company, and Carol was met for her trip by Jim Day and Doug Dressman, the respective owner and VP of Esther Price, for a personalized factory tour and tasting. They took Carol throughout the factory and made sure she left her visit with a large birthday basket of chocolate. Carol said she first started visiting Esther Price in 1957 and would frequently stop by for a dark chocolate treat after seeing a movie. 

Hundreds of social media users wished Carol Matusoff a happy birthday after her birthday visit to Esther Price touched so many. 
The Esther Price community wishes Carol a fantastic 90th birthday and hopes she had a wonderful trip visiting her hometown of Dayton. 

A lifelong chocolate fan, Carol Matusoff celebrated her 90th birthday with a trip to Esther Price. Jim Day and Doug Dressman, respective owner and VP of Esther Price, took Matusoff for a personalized factory tour and tasting. CONTRIBUTED PHOTO