log in to manage your profile and account
- Create your account
- Receive up-to-date newsletters
- Set up text alerts
Published: Friday, November 03, 2017 @ 12:00 AM
— Daylight saving time ends this weekend, and with it will come shorter days and earlier sunsets. This also will mean more challenging commutes for both drivers and pedestrians.
More than 75% of pedestrian fatalities happen in the dark or during low-light times, and many involve either the driver or the walker being under the influence of alcohol or drugs. If you’re walking during dawn or dusk, make it easier for drivers to see you by wearing reflective clothing or using a flashlight or blinking reflector somewhere on your body.
Speed also plays a role in pedestrian-motor vehicle crashes and increases the injury potential. At a vehicle impact speed of 17 miles per hour (MPH), the risk of a pedestrian being seriously injured or killed is only 10%. The risk rises to 25% for serious injury or fatality at 25 MPH; 50% at 33 MPH; 75% at 41 MPH; and 90% at 48 MPH.
In response to the recent increase in pedestrian-related crashes in the area, the Miami Valley Regional Planning Commission (MVRPC) created the Street Smart ad campaign. It is designed to remind both motorists and pedestrians to be aware on busy city streets.
“Pedestrians are the least physically protected and most vulnerable users of our transportation network,” said Brian O. Martin, AICP, executive director of MVRPC. “When we learned how pedestrian fatalities rose by 10% nationally from 2014 to 2015 and, even more dramatically, how they doubled in Ohio during the same time period, we knew we had to raise awareness about this deadly issue. We are all pedestrians for at least a part of our trip to and from our bus, bicycle, automobile, parking garage, home or employer.”
In the Dayton area, you can see Street Smart posters, billboards, bus ads and more that feature the message “You can’t fix a pedestrian in a body shop.” Photos of men, women, and children with black tire tracks across their faces remind drivers that pedestrians are defenseless against a vehicle. The campaign also provides these guidelines…