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Could Dayton get its first ‘dual-brand’ hotel?

Published: Wednesday, June 13, 2018 @ 11:40 AM

            The Vandalia Home2 Suites near Benchwood Road and Miller Lane. CORNELIUS FROLIK/STAFF
The Vandalia Home2 Suites near Benchwood Road and Miller Lane. CORNELIUS FROLIK/STAFF

A developer would like to open the first dual-branded hotel in Dayton, offering rooms with both Hampton Inn & Suites and Home2 Suites.

But the project is in its infancy and only will happen if the franchise is approved by Hilton Worldwide and a feasibility study reaches favorable conclusions to help acquire financing, according to the developer.

RELATED: New hotel planned for south Dayton, near 2 others

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Shaun Pan, who co-owns the Hampton Inn & Suites by Hilton in Kentucky and other hotel properties, proposes constructing a five-story hotel in the Carillon neighborhood. The building would be at the southeast corner of Hopeland and Albany streets, just south of Medical Center at Elizabeth Place.

Pan said he has the grassy lot under contract and that he has applied to establish a two-brand property with Hilton Worldwide, which owns 13 hotel and resort brands.

The proposal is to create 100 rooms with Hampton Inn and 75 rooms with Home2 Suites.

Hampton Inn offers a “great stay at a great value,” the company said. Home2 Suites is a “hip” extended-stay hotel targeted at business and leisure travelers.

Home2 Suites have silverware, full-sized furniture, fridge, microwave and other features.

Pan said he expects to hear back from Hilton within the next several months about his franchise request. If approved, Pan said a feasibility study would be necessary for financing for the project.

This would be the first dual-branded hotel in the Dayton area, Pan said. A dual-branded Marriott Hotel and Residence Inn opened in Columbus last year. Cincinnati’s first dual-brand hotel opened in 2014 in the former home of the Cincinnati Enquirer.

Dual-brand hotels provide travelers a choice of different types of accommodations in one place, based on their needs, Pan said.

Hampton Inn is an “upper mid-scale” property best for travelers staying a few nights, and Home2 is mid-scale product best for stays of three nights or more, Pan said.

The project remains very preliminary, Pan said.

But it took a small step forward on Tuesday night when the Dayton Plan Board agreed to amend the city’s zoning map, which would permit the construction of a new hotel.

Hilton has approved dual-branded hotels in other parts of the country, like in Tampa, Fla., and Williamsville, N.Y.

Dual-branded hotels can blend unique brands into one place, providing lodging options to meet a variety of styles, travel needs and price points, according to Williamsville hotel property management.

RELATED: Construction begins on new downtown Dayton hotel

The multi-brand concept offers larger and enhanced communal areas and amenities than what would be standard at a standalone property, said Hilton in a statement.

Hampton Inn and Home2 would share a meeting room, fitness room, pool and other amenities, Pan said. There would be about 1,500 to 2,000 square feet of meeting space.

According to Forbes, dual-branded hotels are becoming increasingly popular to serve different segments of the hospitality market under one roof.

“The benefit of this effort was twofold: it brought the best of both brands to more guests, and consolidated back-of-house operations like housekeeping,” Forbes says.