Published: Wednesday, March 07, 2018 @ 8:00 AM
Updated: Thursday, May 03, 2018 @ 6:00 PM
By: Mark Fisher - Staff Writer
— The 108-year-old Mikesell’s Snack Food Company has scored a tasty little shout-out from a national foodie magazine for its legendary potato chips.
“Nothing improves a sandwich like a bag of potato chips,” proclaims Bon Appetit magazine on page 62 of its current March 2018 issue, before adding, “It’s even better when those potato chips are culty regional brands.”
The magazine then includes Mikesell’s among seven brands identified as “some of our favorites.” It was the only Ohio chip-maker to make the list.
Mikesell’s has found a way to survive as a regional snack-maker in the face of intense competition from international mega-brands, including Frito-Lay, and other regional brands that seek to capture market share in southwest Ohio.
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The Dayton-based company inspires unshakable loyalty from a healthy portion of Miami Valley residents. Although it sells its chips and other snacks in a handful of other states, Mikesell’s market penetration has always been highest in and around the Miami Valley. A decade ago, Mikesell’s potato chips were voted “Dayton’s Signature Dish” by Dayton Daily News readers.
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The company makes its chips and snacks in Dayton and at a second facility in Indianapolis.