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Published: Tuesday, April 02, 2019 @ 3:25 PM
Good news for grocery store customers: Amazon has announced a new round of price cuts at Whole Foods that will take effect on Wednesday, April 3, at all stores.
The reduced prices mark the third time since their 2017 merger that Amazon and Whole Foods have coordinated on deeper discounts. Here’s what’s in store for customers when they shop:
Starting Wednesday, when you go to the produce section, items like greens, tomatoes and tropical fruits will have lower prices.
The retailer says that some sample prices include the following:
Perhaps the biggest boon out of this will be to Amazon Prime members, who will see twice the number of exclusive weekly deals. There will be more discounts available to Prime members overall, the retailer says.
The store is also making a major push to get more people to sign up for Amazon Prime.
Through the end of April, Whole Foods customers who sign up for Prime on a trial basis can get $10 off a $20 in-store purchase. Prime is free for the first 30 days at amazon.com/WholeFoods10.
Here are some examples of exclusive Prime member deals that will rotate on a weekly basis in April:
Whole Foods Market co-founder and CEO John Mackey claims the store will continue to build on the momentum of lower prices as a business model, saying “we will lower more prices in the future.”