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Published: Monday, April 23, 2018 @ 4:24 PM
By: Kara Driscoll - Staff Writer
— Macy’s will open an outlet store at the Dayton Mall in June.
The department store will open its first Dayton-area Backstage outlet store at the Dayton Mall on June 2. The new outlet store will have approximately 12,900 square feet of dedicated retail space and will live on the second level inside the full-line Macy’s. The grand opening will be celebrated with giveaways for the first 200 customers and special events throughout the day.
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“Our customers are excited about the Macy’s Backstage shopping experience,” said Michelle Israel, Macy’s Senior Vice President of Off Price. “Macy’s Backstage Dayton Mall was designed to bring great deals and the fun of the hunt into our existing location. If you’re looking for a fashion update, a last-minute gift, or a special treat for yourself, your home or your pet, we have you covered.”
Seven free-standing Backstage stores opened in the Northeast and San Antonio, TX in 2015 and 2016. In the subsequent years, Macy’s has opened approximately 63 store-within-store locations, allowing customers to shop both merchandise offerings in one trip to their local mall. There are currently 70 Macy’s Backstage locations across the U.S.
The Dayton Daily News was the first to report about the Backstage outlet coming to the region. The estimated market value of the completed project is $75,000.
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