Preschool board plans marketing blitz in March

Published: Friday, February 17, 2017 @ 12:21 PM
Updated: Friday, February 17, 2017 @ 12:18 PM

Dayton’s Preschool Promise effort will provide tuition assistance to families and “quality assistance” to help preschool providers advance in the state’s rating system. JEREMY P. KELLEY / STAFF PHOTO
Dayton’s Preschool Promise effort will provide tuition assistance to families and “quality assistance” to help preschool providers advance in the state’s rating system. JEREMY P. KELLEY / STAFF PHOTO

The local Preschool Promise Board, sprinting toward a fall launch of expanded high-quality preschool in Dayton, will soon begin a large marketing campaign to explain the program to the public.

The big challenge this first year is figuring out how to market a program that’s still in the process of being built, as the deadline for schools and other providers to sign up is still a week away.

“It is a significant lift, and we know it’s critically important,” said Robyn Lightcap, executive director of Learn to Earn Dayton. “We know not all parents understand what preschool options are out there right now. We know there’s a lot of confusion. … and we know we have to build systems to help them.”

RELATED: Thousands of dollars in tuition assistance available to preschool families

The Preschool Promise board approved a large marketing plan this week, including plans to hire a vendor to run a “field campaign” for grassroots outreach in Dayton. Board member and former Dayton mayor Clay Dixon said the marketing approach “is of the utmost importance.”

“That is actually how we’ll go out in the community, shoulder to shoulder, eyeball to eyeball, with the parents to make sure they are aware of the program, aware of what we do to get those kids into one of our quality programs,” Dixon said.

The board’s request for proposals for field campaign vendors is going out this week. Lightcap said the vendor will hire people who know Dayton’s neighborhoods and can build relationships with community partners, all in an effort to connect with the families who would participate in expanded preschool. The income tax increase that Dayton voters approved in November will fund access to high-quality preschool for 4-year-olds in the city.

Lightcap said the key is figuring out who the “key influencers” are in each area, even down to the granular level of which parents moms of young children are listening to.

“It’s not as much knocking on doors (in most cases),” she said. “It’s more about building relationships with the trusted entities in the neighborhood – the churches, the social service agencies, the grocery stores, laundromats, pediatricians.”

RELATED: Preschool board trying to sign up schools, child care centers

Preschool Promise is still signing up schools and other providers this month – both those that are already high-quality, and those willing to work through the state’s quality improvement process. The overall marketing effort will launch in March, including traditional advertising, whether via radio or online, on buses or billboards.

“We need to make sure the community understands the purpose of the program, and make sure that our kiddos in all parts of the city get the quality they deserve,” Preschool Promise board member Jane McGee-Rafal said.

In April, families will be able to sign up their 4-year-old children for the start of the 2017-18 school year next fall, with significant tuition assistance available at approved centers and providers.

Preschool Promise officials said since the expanded program is brand-new, they don’t expect 2017-18 to be a perfect, completed system, with full understanding from parents, and maximum participation from school providers. The income tax increase is estimated to provide $4.3 million per year over eight years, allowing the program to build on itself over time.

The preschool board’s next meeting is March 2, when the group will discuss the budget for the 2017-18 school year.

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Jennifer Aniston, Justin Theroux announce separation

Published: Thursday, February 15, 2018 @ 6:53 PM

Jennifer Aniston Through The Years

Jennifer Aniston and her husband, director Justin Theroux, are separating after two years of marriage.

The couple announced the separation in a statement to The Associated Press Thursday. 

>> Read more trending news 

“Normally we would do this privately, but given that the gossip industry cannot resist an opportunity to speculate and invent, we wanted to convey the truth directly,” the statement released by Aniston’s publicist Stephen Huvane said. “Whatever else is printed about us that is not directly from us, is someone else’s fictional narrative. Above all, we are determined to maintain the deep respect and love that we have for one another.”

The announcement was made “in an effort to reduce any further speculation,” according to the statement.

People reported that Aniston and Theroux met in 2008 but started dating in 2011. Theroux proposed to Aniston on his 41st birthday in August 2012. 

The pair had a surprise wedding in 2015, weeks before Theroux turned 44. 

According to People, the couple had been spending time apart. Aniston celebrated her 49th birthday without Theroux, but was with Courteney Cox and other friends in Los Angeles. Theroux was seen in New York.

Huvane  told The AP the decision to separate “was mutual and lovingly made at the end of last year.” The couple has no children.

This was the first marriage for Theroux. He dated hair stylist Heidi Bivens for 14 years before they spit in 2011. Aniston was married to Brad Pitt from 2000 to 2005.

As for the future, Aniston and Theroux said they are “two best friends who have decided to part ways as a couple, but look forward to continuing our cherished friendship.”

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Over 300 without power in Butler Twp. after tree falls on wires

Published: Thursday, February 22, 2018 @ 4:12 AM
Updated: Thursday, February 22, 2018 @ 4:47 AM

Tree down in Butler Township causes hundreds of outages

Dayton Power & Light is reporting 313 without power after a tree fell on wires in Butler Twp.

The tree fell in the area of Little York Road and Stoner Drive shortly before 4 a.m., according to reports.

>> Wet morning commute; Winter Weather Advisory in effect for some

The tree is off to the side of the road and is not blocking any lanes, but police have the roadway closed.

Power is expected to be restored by 7:30 a.m., according to DP&L.

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Wet morning commute; Winter Weather Advisory for northern counties

Published: Thursday, February 22, 2018 @ 3:52 AM

Meteorologist Kirstie Zontini breaks down the commutes for Thursday.

Winter Weather Advisory for the following counties until 11 a.m: Mercer, Auglaize, Logan

Flood Watch for the following counties from 7 p.m. Thursday through 10 a.m. Sunday: Butler, Warren, Clinton

>> WHIO Doppler 7 Interactive Radar

QUICK-LOOK FORECAST

  • Slight chance for freezing rain in northern Miami Valley
  • Wet morning commute for everyone today
  • Rounds of rain Friday, Saturday

>>Record-breaking warmth this week 

DETAILED FORECAST

TODAY: A Winter Weather Advisory is in effect in the far north due to the possibility of light freezing rain. The best chance for freezing rain and slick roads are in Mercer, Auglaize, and Logan counties where temperatures will be close to 32 degrees. Even spots north of I-70, road sensors are showing temperatures in the upper 30s and low 40s, which limits potential icy roads. Drivers in the Winter Weather Advisory locations should still take their time and watch bridges, overpasses, and elevated surfaces where, if cold enough, could see some freezing rain. Dayton area and points south will deal with a wet morning drive with steady rain through the morning. Everyone should take it slow to prevent hydroplaning. Temperatures today will be cooler in the mid 40s with dry weather for the afternoon and evening hours. 

>>5-Day Forecast

FRIDAY: More rain pushes in Friday morning and will continue through most of the day. It will fall heavy at times, keeping the roads wet and the flood threat alive. Mild temperatures for the day with highs reaching around 60 degrees. They’ll be a lull in the rain at night. 

SATURDAY: The last day of widespread rain with scattered showers moving back in for the morning. Rain is expected to fall heavy at times for the afternoon and evening with thunderstorms and strong winds possible. Ponding on the roads and a flood threat to creeks, streams, and rivers will be possible as well. High peak around 60 degrees. 

>>SkyWitness7

SUNDAY: A cold front will wipe through the area early Sunday, bring an end to the rain. Temperatures will remain pleasant in the low to mid 50s with sunshine late in the day. 

>>County-by-County Weather

MONDAY: A nice start to the new week with sunshine, a few clouds, and no rain. It’ll be cooler with highs around 50 degrees. 

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Water gushes from main break in Dayton

Published: Thursday, February 22, 2018 @ 2:13 AM

Water main break in Dayton

UPDATE @ 2:55 a.m: No residents were affected after a water main break occurred on Free Pike at Brumbaugh Boulevard Thursday morning, according to city workers.

Crews were able to contain the water main break that was dispatched at 12:50 a.m. 

When crews arrived on scene, water was gushing from the road surface. 

The situation is now under control, and more crews from the water department will come to the scene later today to further assess the situation. 

>> WHIO Doppler 7 Interactive Radar

INITIAL REPORT

The water department has been requested to the scene of a water main break that occurred on Free Pike at Brumbaugh Boulevard early Thursday morning.

OTHER LOCAL NEWS: Wright-Patt training exercise sets off booms

The incident was dispatched around 12:50 a.m., per initial reports. 

No lanes are blocked as a result of the break and officials are on scene as well. 

We will continue to monitor the water main break and update this story with additional details. 

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