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Black Friday 2017: Some toy 'books,' holiday ads released

Published: Friday, October 20, 2017 @ 2:18 PM
By: Debbie Lord, Cox Media Group National Content Desk

As the Black Friday shopping day nears – Nov. 24, the day after Thanksgiving – more stores are releasing information about deals to come.

Toy"R"Us has announced that it will update its Price Match Guarantee for the upcoming holiday season, pledging to donate $1 to Toys for Tots for every price match purchase.

According to, Toys "R" Us and Babies "R" Us will also collect new, unwrapped toys for the U.S. Marine Corps program.

>>Black Friday 2017: Macy’s, Big Lots, GameStop to open on Thanksgiving

Dollar General is among several retailers that have released a “toy book,” or a book featuring advertisements for toys that will be on sale through the Christmas season.

Other retailers releasing toy ads and holiday shopping ads in advance of Black Friday are:

Blain’s Farm & Fleet


Harbor Freight Tools 



Mill’s Fleet Farm

Nieman Marcus

Sam’s Club

True Value