Posted: 2:35 p.m. Tuesday, Oct. 8, 2013
By Brad Gardner
The Dallas Stars debuted "New Star Rising" on their official site Tuesday afternoon - A three part half-hour mini-documentary on the team's journey through training camp and the preseason leading up to the regular season.
Fans had seen a glimpse of the footage without knowing when Jamie Benn was named captain and Jim Nill addressed the team about it. The clip played on the Stars website and also during the preseason and regular season game presentations.
They present it in its entirety today and it's a fun look behind the curtain.
The Minnesota Wild have done something similar in the past (and indeed continue to do so) with their "Becoming Wild" series found here in its third season. No word yet on whether or not the Stars plan to continue this, but we'll certainly ask.
Here is part one:
Parts two and three can be found on the front page and video sections of the Stars' official website.
It's refreshing to see this kind of time (and therefore presumably some considerable sum of money) put into a an effort that's part public relations, part marketing, and part fan fulfillment.
One of hockey's problems continues to be the marketability of its personalities or lack thereof. The game as a whole can be lacking in that department, and at times players expressing emotions and opinions outside of the confines of game action can sometimes be frowned upon by the community.
Contrast that with the big personalities in the NFL and the NBA. Opening the locker room, the practice ice, the bus and the plane is an easy way to let fans take a peek at what's already going on.
It can be endearing and it can hasten and deepen fan attachment. And this franchise needs that.
Now, this is no 24/7. There was no adversity to portray, and you wonder how they would have. It is, after all, produced by the team (and Cody Eastwood and everyone else involved should be praised) so there's a certain bias to the story telling, naturally.
I wonder why they couldn't get 40 banks to commission the making of a documentary a couple of years ago...
Many thumbs up from Defending Big D, with a wish for more in the future.